Bicycle Helmet Safety Institute

Consumer-funded, volunteer staff

Helmets Children Promotions Statistics Search

Bicycle Helmet Ads

Summary: Consumers who can't afford bike store helmet prices should check the ads of discount stores. These appeared in 2003, but surprisingly are not far from today's prices in big box stores.

Collage of discount store helmet ads

Click on the graphic to eliminate the rest of the page.

Here are similar ads from the years before 2000. Sale prices were lower, and they have generally moved up a little with inflation. If you look down on the lowest shelves, Wal-Mart and Target still have regularly priced helmets at $10 each, so there is no need to wait for a sale.